home / profile

Global Corporate Website
With the introduction of a new executive, the team was given eight-weeks to redesign the corporate website as part of a “quick-hit.” As the manager of agency team, rapidly collected a set of three visual designers, two information architects, a user-researcher, an editor, and two site-developers to deliver project.

SKILLS HIGHLIGHT

• Interactive marketing
• Standards/guidelines
• Global audience
• Contextual user research
• Cross functional/organizational integration

SITUATION

• newly corporate marketing executive needed to update web presence
• existing web presence not showing scale of company well

METHODS

• 8-week program to rapidly create structure for expanding corporation
• much prior experience with client, used existing staff to assess knowledge of corporation, users and clients through interviews
• design competition among designers to rapidly create 3 distinct design direction
• frequent iteration with existing staff – had deep knowledge of business

RESULTS

• information architecture of site sustained several subsequent years of development
• visual design has been adopted as standard for all corporate efforts
• “quick hit” gained business support and later adopted for intranet development
• create style guide for other pages/countries
• 70+ countries sites have since been based on site