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Creating a cohesive strategy for the intranet was an extensive and ongoing project to create, document and manage global intranet web site standards for layout, interaction/interface and brand consistency. Need to coordinate and negotiate ongoing standards/guidelines/tips for an international audience.
SKILLS HIGHLIGHT
- Interactive guidelines
- Global audience
- Content management
- Cross function/organizational
SITUATION
- Intranet was several years old and information was not being shared well (corporation is a roll-up of many smaller companies)
- need to create a set of guides to build intranet guides
- determined a portal environment would be soon, need to mimic a technology that will eventually be available
- intranet research generally very situational, no public press available
METHODS
- interviews of employees throughout world, inventory and usage patterns
- used internal focus-group methodology to quickly assess roles/needs
- created mockups to sell concepts with business
RESULTS
- Created framework and design standards to accommodate 10+ languages, 5 business units, and dozens of corporate and local services.
- Established an operational team included knowledge managers, information architects, visual designers, content managers, and site managers
- Provided ongoing maintenance and improvements based on usability studies, feedback and technological advances in content management tools.
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